GTM Fractional Leader

Go‑to‑Market Skills & Expertise

• Designs and leads customer‑centric GTM strategies for seed to Series C B2B SaaS and services companies, with a track record across $1M to $100M+ ARR growth.
• Aligns marketing, sales, and customer success around a single GTM plan, shifting organisations from founder‑led sales to scalable, cross‑functional teams.
• Builds and develops GTM teams and hiring frameworks, with a strong focus on capability building, customer advocacy, and community‑led growth.
• Deep APAC experience, including market entry and expansion across diverse cultures and buying behaviours in complex B2B environments.
• Combines strategic advisory with hands‑on program leadership across OKRs, customer experience, and GTM operating rhythms.

Recent Impact

• Led a cross‑functional APAC business unit to multi‑year, multi‑x revenue growth while maintaining strong gross and net revenue retention.
• Built GTM and customer teams that became a benchmark in their market, with alumni progressing into senior leadership roles across the industry.
• Expanded a complex B2B SaaS offering across multiple APAC markets, balancing high growth with sustainable, customer‑centric operations.
• Established scalable frameworks for GTM and customer experience that continued to perform through subsequent growth phases and leadership transitions.

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